The budding retail designers came from professional services membership organisation Birmingham Future and each team was assisted by a student from Birmingham City University’s Theatre, Performance and Event Design course.
With sponsorship from specialist city centre letting agent FleetMilne Residential each team was challenged with creating shop window masterpieces which would entice shoppers into the charity shops run by the Hospice in and around Birmingham.
Caroline Taylor, head of fundraising and marketing at St Mary’s Hospice, said: “Our shops around the city raise a significant amount of funding for the Hospice and we are very grateful to the public for the support they provide. However, our resources for window dressing are heavily reliant on the type of donations we receive and the time of volunteers.”
The teams were given just three hours to pull together their masterpieces and the judging was carried out by a panel which included Kevin Breese, general manager of Harvey Nichols; Natalie Strachen, marketing and retail director, Birmingham Development Company; and Pam Stanley, Birmingham St Mary’s Hospice retail manager.
A team made up of members from Birmingham Future’s Birmingham Young Professional of the Year (BYPY) and Talent Retention and Development (TRaD) committees, assisted by student Amy Cox from Birmingham City University, won the challenge with their efforts at the Selly Oak shop.
David Pardoe, retail manager at the Mailbox, commented: “There was some really good work here and we were impressed with the overall standard, in particular the strategy committee’s visual impact was very strong and also a special mention for the marketing committee’s “Love Vintage” which was well executed.”
Claire Elaine Arthurs, solicitor at HBJ Gateley-Wareing and chair of Birmingham Future’s community development committee, which organised the event, said: “There is a definite passion and drive to do more for the community among young professionals in Birmingham. This competition allowed Birmingham Future’s committee members a fantastic opportunity to team up with the next generation of graduates and make a difference for Birmingham St Mary’s Hospice shops.”
Birmingham St Mary’s Hospice cares for over 1,000 people each year suffering from life-limiting illnesses such as cancer, motor neurone disease and multiple sclerosis. The aim is to give people the best quality of life for whatever time remains to them, supporting them and their families, for as long as needed. For more information, please visit http://www.bsmh.org.uk.
The efforts of all the Birmingham Future teams were on show at the Birmingham St Mary’s Hospice shops in Selly Oak, Cotteridge, Weoley Castle, King’s Heath, King’s Norton, West Heath and Birmingham St Mary’s Hospice Furniture Shop in Cotteridge.